Why only corporate gifting in Diwali?

Why only Corporate gifting in Diwali? Diwali is one of the most widely celebrated festivals in India. It is one of the most profitable festivals in India for business. So many companies share this happiness with their employees and their clients to make them happy and so that their business gets promoted and employees work to their   maximum level. So Diwali is kind of tool used by firms to maintain harmony in the organisation. Employees also wait eagerly for Diwali. It is basically a boom period for Indian economy. Profits are generally high during this period. Significance behind giving Gifts in Diwali The basic idea behind giving gifts in Diwali is to accelerate the feeling of love, affection, bonding and appreciation. People convey their love, respect, affection and concern through giving gifts. Since Diwali is a religious festival, sending Diwali Gifts also symbolises one's prayers to the almighty for the prosperity and well being of the recipient. Diwali Gift tradition in present times Today the way of giving gifts is not so simple. The level of giving gifts in Diwali has reached to new heights. It is socially mandatory to give gifts in Diwali to their near and dear ones like to friends, relatives, colleagues, and even to the clients and employees of the firm. Great importance is given on the product in this materialistic age unlike ancient times when feelings behind gifts were far more important. There is wide variety of gift options like t-shirts, pen drives, power banks, pen drives etc. Please click here for more Diwali corporate gifts ideas Gifts that can be given on Diwali There are many types of gifts provided by corporate in Diwali, but this list consist mainly the gifts that are appropriate and majorly given by the firms: T-shirts and caps: It is trending corporate gift now-a-days, that was old time when corporate used to give dry fruits and chocolates etc. Now they prefer to give innovative corporate ideas like t-shirts, caps etc. That diminishes the old ideas of corporate gifting Mugs and sippers: These are also in trend, as they are cute and comfortable corporate gifts. They are also available with logo printing option so that firms can uplift their brands through giving gifts. Pen Drives: Here, again a brand new innovative idea to enhance your image in the market and breaking those old traditions of giving same repetitive gifts Power banks: This is also a brand new idea to that business firms can adopt to increase their market value. Key chains and Pens: Many companies provide key chains and pens to their employees and clients which is also a good and innovative idea in providing corporate gifting. Clocks and Calendars: This is also luxury corporate gift idea to enhance brand utility of the organisation by imprinting logo into that. The above image show the average data of major companies regarding the corporate gifts that they purchase: Conclusion: There was old time when people used to give dry fruits, chocolates and other small things, now corporate gift has reached to a new level and beyond these things. So, celebrate Diwali with happiness and giving joy to others. Author is a marketing professional in India, Delhi NCR’s leading corporate gift suppliers. www.GiftingBazaar.com . Write to the author on Feedback@GiftingBazaar.com or contact on +91.98188.88926. The views, opinions, positions or strategies expressed by the authors and those providing comments are theirs alone. Author does not make any representations as to accuracy, completeness, correctness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use.