Corporate
Gift ideas
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Corporate Gift ideas |
Our 6 years in the corporate
gifting business in India (espcl to clients in Delhi, Noida, Greater Noida and
Greate Noida) have taught us volumes about corporate gift giving. We are
pleased to share this experience and provide guidance in selecting corporate gifts that will enhance your
company's image and make your customers happy.
A well thought of corporate gifts
program is important for all companies, irrespective of their size. Gifts can
be sent to clients, trade partners, trade vendors, prospective clients and
employees and are generally used to enhance a company relationship. The most frequently
given gifts are gift
sets which include –
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Corporate Gift sets |
-
Leather wallet
- Key-chain
- Ladies purse
-
Desktop utility
Most people agree that a unique and
high quality food gift is more meaningful than a t-shirt or mug with your
company's logo. Remember, great food touches people but a logo on a coffee mug
will not!
Clients have shared a few steps in
corporate gifting from their experience::
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Corporate Gifting policy |
Step 1: Which Industry and Company’s
Policies
Some industries have strict
regulations that forbid gifts to employees and/or customers that are above a
certain level. Such a breach can even result in you losing your (much valuable)
job! Be sure that your industry does not have any such restrictions!
Real Life Example: I recently heard
about a Chartered Accountant with a
publicly traded company. Due to a bad judgment of letting his
client gift him an expensive wall hanging on the occasion of Diwali (one of the
most revered indian festivals), he is in breach of ICAI ethics.
Once you've established industry
"clearance," research your company policy.
-
Is there a Rs. limit?
- Specific credit card to use?
-
Approved vendors to source from?
It is best to know your facts than
to face trouble during the internal audits.
Step 2: Objectives of the Program
Do you intend to strengthen the
relationship with existing clients?
Or, are you looking to get your
foot in the door with prospective clients?
Or, perhaps you'd like to thank
employees for their hard work.
Awareness of these objectives will
lead you to the right corporate gift solution.
Step 3: Recipient List
Make a list! Just a one-liner on
your daily To-Do will not do.
You may have several recipient
types within your list. Consider these key questions:
-What is their relationship to your
company (employee? customer?)
- What are their interests (if you
know them)?
-Shipping to home or office?
- Their ages and genders?
Recommendation: If the
gift is going to be shared with family or office colleagues, gift should have a
widespread appeal. Thoughtfulness helps!
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Budget corporate gifts |
Step 4: Budget
In total, how much can you have to
spend? Budget per recipient? Do check for company gift policies that may limit
each gift's Rs. value. If you are giving gifts to just a few clients, your
gifts can be larger and more expensive, especially if they are "high
worth" clients/employees. However if your budget needs to cover gifts for
many recipients, you will need to spend less on each.
If your recipient list is large
(more than 25), you have leverage to negotiate volume pricing.
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Corporate Gift Supplier |
Step 5: Corporate
Gift supplier
After you've considered your
a.
gift’s purpose
b. recipient list
c. budget
d.
the types of gifts available
You should find a gift vendor who
can accommodate your gift program. It is important that the vendor be equipped
to handle bulk orders and maintain and maintain high quality products and
packaging, ability to accurately ship to recipients.
Author is a marketing professional in
Delhi NCR’s leading corporate gift suppliers. www.GiftingBazaar.com
. Write to the author on Feedback@GiftingBazaar.com
or contact on +91.98188.88926.
The
views, opinions, positions or strategies expressed by the authors and those
providing comments are theirs alone. Author does not make any representations
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